Torch Endorses…

The Torch endorses; the new way to listen to the music.

Pandora has one mission and one mission only: “To play only music you’ll love.” explains its name in simple words, “The name Pandora means ‘all gifted’ in Greek. In ancient Greek mythology, Pandora received many gifts from the gods, including the gift of music, from Apollo. She was also, as we all know, very curious. Unlike those gods of old, however, we celebrate that virtue and have made it our mission to reward the musically curious among us with a never-ending experience of music discovery.”

Pandora is a work in progress and always will be. It is a part of the Music Genome Project.

The Music Genome Project has been going on since 2000. It is a project professional musician-analysts are still improving and developing. They listen to song after song by thousands of artists, new and old, in order to capture each and every attribute the song has (over 400 are found states said). takes an artist you like and “quickly scan its entire world of analyzed music, almost a century of popular recordings—new and old, well known and completely obscure—to find songs with interesting musical similarities to your choice,” according to

You can make a maximum of 100 “stations” of music you love, and if it isn’t what you were looking for, you can refine it and tell Pandora to change it.

Not only can you listen to your stations on your computer but it is now going mobile. Phones ranging from iPhones to Blackberries, as long as internet is available, can have Pandora and have your music available to you at any time.

The universe of music is in your hands available at no charge at