Breaking into advertising

Building a family of ad lovers

AdGroup welcomes new members to check out their organization on Facebook at Ferris State AdGroup. Photo by: Megell Strayhorn | Torch Photographer

AdGroup is a Registered Student Organization that seeks to assist other student-operated organizations on campus with promoting events and gaining publicity. 

“As president, I get to collaborate with different organizations by helping them to market their events. As an RSO, we get to share our skills to help them out,” Ferris advertising and integrated marketing communications senior Lucas Gillis said. 

Gillis has been president of the organization for one year. As president, Gillis has some goals in mind for the organization, which include increasing members and to increasing the number of activities that members can put on their resume while involved with AdGroup. Some of the resume-building activities include workshops, agency tours, conferences and the National Student Advertising Competition (NSAC). 

AdGroup has been going to NSAC for a few years. Ferris’ AdGroup is able to go to this because they are a part of the American Advertising Federation, which runs the competition. At the competition, universities are assigned a big-name client and the point of the competition is to see which group can create the best advertising campaign for their client. 

Last year the AdGroup placed third in their district out of 18 teams. 

Those who are on the e-board get to decide many of the activities that the rest of the RSO members do. 

“As vice president, I get to set up the agency tours that we go on and it’s a great networking opportunity,” Ferris advertising and integrated marketing communications senior Nicolette Shirley said. 

Shirley’s experiences with AdGroup and being on the e-board have improved her leadership skills. In return, these experiences helped her to obtain the current internship she has at Aflac. 

“Touring with agencies and getting to know them really boosts my confidence,” Ferris advertising and integrated marketing communications senior Kaitlin Tobak said. 

Last semester, Gillis and Tobak went to a two-day digital marketing summit in Chicago. The students had the chance to attend workshops and talk to people who are very influential in the industry. 

Every year, AdGroup does a major fundraiser, which is homecoming parade advertisements. The members wear advertisements while walking in the parade and sell those advertisements to businesses. 

Some other things that are discussed include socials, potential agency tours and Ad of the Day. During the Ad of the Day section of the meeting, the different aspects of a trending advertisement are discussed by the members. 

A prospective member is welcome to attend a meeting to get to know members on Thursdays in BUS 202 at 11 a.m. Dues are $70 per semester and the group can be found on Twitter, Facebook and Instagram. 

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