On Monday, Oct. 21, the Ferris women’s basketball team secured a team-wide NIL deal with Mitch Lyons Wealth.
The partnership between the two parties involves the women’s basketball team being a part of weekly social media posts for Mitch Lyons Wealth and promotional matters.
The deal between Ferris and Mitch Lyons Wealth is one of the first full team deals across Division II women’s basketball.
Bulldogs’ athletic director Steve Brockelbank made a statement on the partnership when it was announced last week.
“The partnership represents a major investment towards our student-athletes from Mitch Lyons Wealth,” Brockelbank said. “This initiative is mutually beneficial for both Ferris State women’s basketball and Mitch Lyons Wealth. We’re extremely grateful for the belief in our student-athletes and the value they have placed on our program.”
The partnership comes after a historic season for the women’s basketball program, where they earned 26 wins in the 2024-25 campaign. The 26-6 record also propelled them to the NCAA DII National Semifinals.
Mitch Lyons, the creator of Mitch Lyons Wealth, is excited to start a partnership with the Bulldogs.
“We believe that these women should be supported, and we’re excited to offer, what we believe to be the first full-team NIL deal in Division II women’s basketball,” Lyons said. “We hope this groundbreaking deal encourages other businesses to step up and support women’s athletics and inspires Ferris State’s team and little girls around the country to shoot for their dreams.
Ferris will officially begin their new season next weekend on Nov. 2 in the Division II Conference Commissioners Association Tipoff Classic. The classic will take place in St. Joseph, Mo.